Our Services

 

Trademark, Copyright, & Patent Services

A trademark is anything that is used to identify and distinguish the goods or services of one company from those of others. 

Copyright is a form of protection provided to the creators of “original works of authorship” including literary, dramatic, musical and artistic works. While there are three primary types of patents, the two most frequently used are utility patents and design patents.

Utility patents cover the most common types of inventions — those producing a function or result (such as certain machinery and equipment).

Design patents protect purely artistic or ornamental designs for manufactured items that do not affect the function of the manufactured item (such as an ornamental face plate for a watch or unique design feature of an office chair).

Brand Strategy, Building, & Enforcement

A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity. A brand’s success is attributed to having the right creative message and not just being in the “right time” or “right place.” Building a brand is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers. Positive impression + standing out = brand success.

Our well-thought-out IP strategies guard against trademark, patent, and copyright infringers; knock-offs and counterfeiting; online fraud; and idea theft by your competitors, insiders, partners, and manufacturers. Protecting your company’s name, trademarks, trade dress, and copyrights is crucial to the creation and development of your brand.

Intellectual Property

Intellectual property services are designed to protect the rights of the IP owner. Maintaining a solid IP portfolio is one way to gain valuable protection for your IP. More companies are realizing the importance of their intellectual property as assets. It's important to stay ahead of the curve, you could wind up without a service or product to sell if your IP rights are invalidated as a result of infringement.

 

Advertising Solutions & Support

Successful small business owners know that there is more to building a successful business than just offering great products and services. Building and growing a small business also involves informing the world about your great products and services. Advertising is one of the most important things you can do for your small business. The goals should be SMART – Specific, Measurable, Attainable, Relevant and Time bound.

Marketing

Marketing is changing. CMOs across sectors face more and more challenges every day - from being smart about overall marketing spend allocation to better understanding customer needs and managing increased customer expectations to successfully drive conversions. New Breed Consultants provide end-to-end decision-making support to CMOs to enable them to drive significant top line growth and marketing budget savings. 

Franchising

A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Technically, the contract binding the two parties is the “franchise,” but that term more commonly refers to the actual business that the franchisee operates. The practice of creating and distributing the brand and franchise system is most often referred to as franchising.

 

Business Planning & Management

After 14 years, 13,000 business plans, and countless success stories, we know exactly what it takes to manage a successful business. Our business plans are tailored to your needs by a team of industry experts, from experienced financial modelers to top researchers, writers, and project managers.

Your business plan is the foundation of your business. It’s a roadmap for how to structure, run, and grow your new business. You’ll use it to convince people that working with you — or investing in your company — is a smart choice.

New Business Formation

Does your idea have the potential to succeed? You will need to run your business idea through a validation process before you go any further. In order for a small business to be successful, it must solve a problem, fulfill a need or offer something the market wants.

Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.

Limited Liability Company (LLC)

Corporation (Inc)

Doing Business As (DBA)

Payroll Services

  • Online small business payroll processing

  • Direct deposit, paper checks, and paycards

  • Ability to pay different types of workers — salaried, hourly, contract

  • Automatic payroll tax admin

  • Choose from three different payroll views

  • Online employee self-service

  • New-hire reporting to government agencies

  • Free mobile app for you and your employees

  • HR analytics and events calendar

  • Labor compliance poster kit

  • Garnishment payments

  • 160+ reports and custom analytics

  • 24/7 customer service & technical support

Social Media & Influencer Integration

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. Influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting. The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.

 A following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.

Build meaningful relationships across all social media platforms. Collaboratively plan campaigns from one unified view — connect your marketing, service, and sales teams directly to your customers.